We’re sending our employees packing!
We all know millennials aren’t the easiest to please; they are always on the hunt for new experiences. Staff retention and talent shortage is an increasing challenge for organisations all over the world and they are all revising their strategies to attract and retain a new breed of workforce.
A characteristic that stands out among millennials is their strong appetite for international experiences. According to a 2016 white paper published by Robert Walters, 79% of millennials look for travel opportunities and overseas experience as part of training or employment programs.
With this in mind C’monde Studios recently joint forces with Scandinavia’s leading design agency Above to launch a Designer Exchange Program to beef up its package to young designers. The Program aims to motivate staff by giving them opportunities to spend two weeks abroad to recharge, get inspired and learn while also enjoying a new cultural experience.
Young Travelers now represent 20% of all international tourism“To retain and keep staff stimulated, we must give them a strong value proposition. We need to apply the same design thinking process we use when understanding our target audience to the workplace itself. To effectively engage our millennial workforce, we must understand and empathize with their needs,” says Johan Persson, Founder of C’monde Studios.
60% of millennials would rather spend money on experiences than material things.
“The Designer Exchange Program shows that we are willing to actively support and invest in them much more than simply giving them a salary,” continues Johan. “Millennials are wanderlust; they want to see the world and learn through cultural exploration. We should take advantage of it. The programme expands their horizon, they learn to empathise with a new culture and enables them to grow professionally.”
“C’monde is the only design agency in Hong Kong to roll out such an initiative, and it definitely keeps our younger demographic more committed and enables us to take a pick from the best talents.”