The value of a user centric design process has been documented in several independent studies ranging from McKinsey to British Council, all concluding that the best design practitioner increases their revenues and shareholder returns at nearly twice the rate of their industry counterparts at S&P.
A key insight from these studies concludes that companies will win or lose depending on how well they manage their customer experience. To win, companies need a design process that deliver actionable insights that allow them to prioritise investments.
Our mission is to support our clients to improve their design and innovation process so they can better and more successfully transform their offers into new and meaningful products and services that creates positive experiences, builds lasting relationships and returning customers.
That is why we subscribe to a ‘data first’ methodology where we lay the foundation for a truly user based ideation process, identifying the consumer, reviewing a segment and investigating the channels.
We usually start our process by conducting targeted qualitative interviews with a small group of carefully selected people. We listen to them, look how they live, track their behaviours and ask what they like and dislike to better understand what would be meaningful for them.
We always test innovations and new ideas with consumers as early as possible to make sure that we are on the right track and hand in hand with our users need. It guarantees we come with the most advance yet viable solution on the market, becoming early movers, creating market differentiation and becoming relevant in the eyes of our clients’ target customer.
We usually start with a qualitative interview round in the selected market. Our purpose is to understand people needs, especially what they do, why they do it and most importantly how their attitudes and behaviours impact on our clients’ business.
We invite our clients team to our facility in Hong Kong in a creative setting and with access to everything we need We will moderate and together we create viable concepts and prototypes backed up by insights gathered in prior customer studies conducted with for the clients.
All workshops are tailored for our clients specific need and expected outcome. A general 5 day structure can look as described below.
Day 1 | Empathise – Review User Data, Identify Opportunities,
Day 2 | Define – Trends, Competitor Analysis, Value Propositions Canvas
Day 3 | Ideate – Ideation, Co-Creation & Mock-Ups.
Delivery of prototypes ~ 10 days
Day 4 | Evaluate – Testing, Focus Group Feedback. Refinements
Day 5 | Conclude – Set Targets, Draft Business Case.
Our designs are built on a solid research foundation that starts with identifying a customer need. Our close proximity to the production hub of southern China increase speed, improve concept feasibility and ensure the design integrity is maintained throughout production.
Developing or refining a brand is a process that aims to clearly define what your brand stands for, its personality, the emotions you want people to experience when they come into contact with your brand, and a clear conveyance of a value proposition that is relevant for the targeted customer.
CHOSE A PAYMENT OPTION THAT WORKS FOR YOU
At C’monde, our innovation is not limited to the innovation of products. We offer innovative pricing models so that our clients can receive the most value and results for their design investments.
PROJECT FEE BASED ON DELIVERABLES
We collaborate with our clients to clearly define project scope, resources and objectives within an agreed-upon time frame and budget.
For long term and ongoing support with a set monthly fee rate, companies with a wide variety of projects that need to be done each month can easily keep budget in check. A good option for long term strategy projects and managing creative organisations in need of support.
We believe in innovation and we want to help startups with great ideas to bring their business to the next level. A reduced fee structure combined with other forms of payment gives flexibility that startups demand.
Combine our design expertise and branding know-how with your technology, sales and distribution. Fees can then take the form of percentage of net sales of the licensed products for the life of the license.
For companies with great potential that we believe in, we want to get involved in any way that we can. We focus on the long-term value and results we achieve on behalf of our client, sharing the risk s and rewards of our projects.