WE DELIVER ACTIONABLE CUSTOMER INSIGHTS THAT ENABLE USER CENTERED INNOVATION PROCESS.

The value of a user centric design process has been documented in several independent studies ranging from McKinsey to British Council, all concluding that the best design practitioner increases their revenues and shareholder returns at nearly twice the rate of their industry counterparts at S&P.

A key insight from these studies concludes that companies will win or lose depending on how well they manage their customer experience. To win, companies need a design process that deliver actionable insights that allow them to prioritise investments.

Our mission is to support our clients to improve their design and innovation process so they can better and more successfully transform their offers into new and meaningful products and services that creates positive experiences, builds lasting relationships and returning customers.

User centric methodology

That is why we subscribe to a ‘data first’ methodology where we lay the foundation for a truly user based ideation process, identifying the consumer, reviewing a segment and investigating the channels.

We usually start our process by conducting targeted qualitative interviews with a small group of carefully selected people. We listen to them, look how they live, track their behaviours and ask what they like and dislike to better understand what would be meaningful for them.

We always test innovations and new ideas with consumers as early as possible to make sure that we are on the right track and hand in hand with our users need. It guarantees we come with the most advance yet viable solution on the market, becoming early movers, creating market differentiation and becoming relevant in the eyes of our clients’ target customer.

Read: The Value of Design

Process

RESEARCH & CUSTOMER INSIGHT

NEW IDEAS BASED ON UNTAPPED CUSTOMER NEEDS

We usually start with a qualitative interview round in the selected market. Our purpose is to understand people needs, especially what they do, why they do it and most importantly how their attitudes and behaviours impact on our clients’ business.

Deliverables

  • Market Observation
  • Competitor Analysis
  • Consumer Insights
  • Interview guides
  • Screening
  • Analytics & Reports

Methods

  • Qualitative Interviews
  • Focus Groups
  • Customer Journey
Read: The Customer Journey

PROTOTYPING

ONE EARLY PROTOTYPE TEST CAN BE AS VALUABLE AS 100 LATER MEETINGS

Prototypes play an important part in our design process. Building a simple mock-up combined with a co-creation workshop is one of the best ways to collecting data from users or from stakeholders to create cross disciplinary consensus.
Different type of prototypes are used for different reasons. Cosmetic prototypes are used to visualise different colours or surface features described in the CMF documents. These can also be used to collect focus group feedback. Functional prototypes can used for testing ease of use and for reviewing DFM. With 2d digital prototypes we explore the usability of a system or user interface in APPs.
They all collect user data for different reasons and become cheap insurance policies for successful launch.
  • Mock-ups – Great for co-creation and fast idea iteration with teams
  • Solids – Size, form and proportions
  • Cosmetic Prototypes – CMF variations and for focus group feedback
  • Working prototypes – Testing handling and ease of use
  • 2D user interface – Testing concepts and co-creations with users
  • A/B Testing

WORKSHOPS

WORKSHOPS – 5 DAYS FOR THE BOLD AND BRAVE

We invite our clients team to our facility in Hong Kong in a creative setting and with access to everything we need We will moderate and together we create viable concepts and prototypes backed up by insights gathered in prior customer studies conducted with for the clients.

All workshops are tailored for our clients specific need and expected outcome. A general 5 day structure can look as described below.

Day 1 | Empathise – Review User Data, Identify Opportunities,
Day 2 | Define –  Trends, Competitor Analysis, Value Propositions Canvas
Day 3 | Ideate – Ideation, Co-Creation & Mock-Ups.

Delivery of prototypes ~ 10 days

Day 4 | Evaluate – Testing, Focus Group Feedback. Refinements
Day 5 | Conclude – Set Targets, Draft Business Case.

Read: Three Great Examples of Co-Creation

INDUSTRIAL DESIGN & PRODUCT DEVELOPMENT

INDUSTRIAL DESIGN & PRODUCT DEVELOPMENT CLOSE TO PRODUCTION

Our designs are built on a solid research foundation that starts with identifying a customer need. Our close proximity to the production hub of southern China increase speed, improve concept feasibility and ensure the design integrity is maintained throughout production.

Design Process

  • Concept Generation
  • CAD & Visualisation
  • Prototyping
  • Mechanical design
  • Cosmetic models
  • CMF
Read: How To Write A Great Design Brief

BRAND DEVELOPMENT

BRANDS ARE EFFECTIVE FIRST WHEN YOU HAVE IDENTIFIED A TARGET AUDIENCE

Developing or refining a brand is a process that aims to clearly define what your brand stands for, its personality, the emotions you want people to experience when they come into contact with your brand, and a clear conveyance of a value proposition that is relevant for the targeted customer.

Brand Attributes 

  • Visual Identity
  • Packaging Design
  • Web Design
  • Communication
  • Value Proposition
  • Photography
The value of brands

MARKET RESEARCH

  • Competitor Analysis
  • Brand Positioning

CUSTOMER INSIGHT

  • Customer Pains & Gains
  • Market Observation
  • Individual Interviews 
  • A/B Testing
  • Customer Journeys
  • Value Proposition

INDUSTRIAL DESIGN

  • Concept Generation
  • CAD & Visualisation
  • Prototyping
  • CMF

WORKSHOPS

  • Innovation workshop
  • Product planning
  • Design Briefs

PRODUCTION

  • Mechanical Engineering
  • Electrical Engineering
  • Audio Engineering
  • Project Management
  • Visual Inspections

BRANDING

  • Visual Identity
  • Packaging Design
  • Web Design / UX
  • Communication
  • Merchandise
  • Art Direction
  • Photography

Payment Model

CHOSE A PAYMENT OPTION THAT WORKS FOR YOU

At C’monde, our innovation is not limited to the innovation of products. We offer innovative pricing models so that our clients can receive the most value and results for their design investments.

 

PROJECT FEE BASED ON DELIVERABLES

We collaborate with our clients to clearly define project scope, resources and objectives within an agreed-upon time frame and budget.

 

RETAINER FEE

For long term and ongoing support with a set monthly fee rate, companies with a wide variety of projects that need to be done each month can easily keep budget in check. A good option for long term strategy projects and managing creative organisations in need of support.

START-UP LOVE

We believe in innovation and we want to help startups with great ideas to bring their business to the next level.  A reduced fee structure combined with other forms of payment gives flexibility that startups demand.

 

ROYALTY

Combine our design expertise and branding know-how with your technology, sales and distribution. Fees can then take the form of percentage of net sales of the licensed products for the life of the license.

 

EQUITY

For companies with great potential that we believe in, we want to get involved in any way that we can. We focus on the long-term value and results we achieve on behalf of our client, sharing the risk s and rewards of our projects.

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