3 trends changing China.

After a decade in China we understand one thing - the customer culture is very different from the west. Yet, we realize that it is here growth will occur in the next decade. Companies are scrambling to decipher what to keep and when to change as they design for the second largest consumer market in the world. The most successful companies we work with spend time empathizing with their customer segments, embracing their different culture to uncover actionable customer insight that becomes key to drive long term growth. Other companies try...

Breeding grounds for China’s next ‘unicorn’

Hong Kong is becoming a hotbed for IoT start-ups and attracting a number of incubators and accelerators to set-up shop in the twin cities Hong Kong and Shenzhen, leveraging benefits from both sides. As the IoT industry gains momentum, the demands intensify. The bars for lead-times and cost efficiency are constantly being challenged by investors and the unforgiving millennial consumer will only give you one chance to deliver upon your Kickstarted promise. It’s a cut-throat competition that not many survive. Because of the heightened demands startups are choosing to set up shop...

Nuts and Bolts for IoT Startups

As the IoT industry gains momentum, the demands continue to intensify. The bars for lead-times and cost efficiency are constantly being raised and the unforgiving millennial consumer will only give you one chance to deliver upon your promise. It’s a cut-throat competition not many survive. Because of the heightened demands, these often Silicon Valley driven startups are setting up shop in Hong Kong and Shenzhen to come closer to production and access services such as Industrial Design and Branding. It provides a healthy demand for high-end service skills and we are...

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