WESC – A premium streetwear brand born in the streets of Stockholm, offering innovative and contemporary clothing and accessories for the intellectual slacker who is seeking to express originality in a world of uniform thinking.
This is a brand we truly liked working with. We were in 2010 commissioned to design a series of headphones for the ‘intellectual slacker’. The cooperation resulted in three premium models called Bassoon, Banjo and Snare.
During the time data bandwidth grew to enable better streaming music services from your phone and music became truly mobile. The millennial audience started to accessorize with the headphones pushing demands for colors and textures more into fashion. WeSC was the first brand that really embraced this new desire from its audience and it pushed headphones design into the category of fashion accessory
Audio, CMF, Industrial Design, Production Implementation, Project Management