10 questions for a killer design brief

A design brief is something that is vital to any design project and frames the expected delivery. It provides designers with the essential information they will need to reach or even better, exceed clients’ expectations. In the same way as markets has matured and evolved so has design. Design has become an intricate part of a company’s growth strategy. If you aim to compete with the best then past are the days when design projects only involved aesthetic considerations. Today professional design studios work by a process that identifies customer needs...

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