Design in the hands of AI

As designers we often pride ourselves on our creative ingenuity and ability to translate abstract thoughts into creative solutions. Now when artificial intelligence (AI) is becoming a reality and used to maximize the chance of success we are seeing some serious competition to our human intelligence that we hold so high. We are living right in the midst of an AI boom where machines are mimicking human brain and in many cases, outperforming us. A tool for Innovation Human-centered innovation that has competitive value begins with uneathing a customer’s unmet or...

A guide to how design grow shareholder value

I’m surprised that I still meet many companies that do not see the link between design and good business. I felt compelled to write up my thoughts and highlight my 5 strongest arguments for how design can spur business growth. Last year management consulting giant McKinsey & Company acquired Lunar, a top design firm in San Fransisco known for its work with clients such as Apple, HP and Coca-Cola. This is just one of the many examples illustrating how the business world is not only finding design an indispensable element to...

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