A guide to how design grow shareholder value

I’m surprised that I still meet many companies that do not see the link between design and good business. I felt compelled to write up my thoughts and highlight my 5 strongest arguments for how design can spur business growth. Last year management consulting giant McKinsey & Company acquired Lunar, a top design firm in San Fransisco known for its work with clients such as Apple, HP and Coca-Cola. This is just one of the many examples illustrating how the business world is not only finding design an indispensable element to...

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