Five pillars of innovation that every business can use.

Let's talk innovation. Can big businesses innovate? They have the resources, industry expertise and distribution at their disposal. They just need the right mindset, tools, and people. That is what most people say, right. That opinion was given a spin in a great article I read a few months back from DDB in cooperation with Byron Sharp at the University of South Australia. The thinking is significant because it challenges the long-standing business premise that growth is anchored to a consumer who makes reasonable and logical decisions to advance his lifestyle....

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