User Research and User Testing
We discover new customer needs and transform them to user driven innovations
We design interactive digital products, environments, systems, and services. After researching how things are interaction design synthesizes and imagines how things could be with optimized users experience.
Beyond the digital aspect, interaction design is also useful when creating physical (non-digital) products, exploring how a user might interact with it.
Customer sentiment, or feelings that customers have about their interactions, will increase in value as companies look to differentiate based on the experience they deliver. Knowing what customers think about their experiences is essential to answering the “why” questions. Companies often know what happened, but the struggle is understanding why it happened.
- Screening Interviewees
- Interview Questioner
- Qualitative Interviews
- Video recording & photography
Field research is a qualitative method of research concerned with understanding and interpreting the social interactions of groups of people by observing and interacting with them in their natural environment.
We also use this to confirm or better understnad findings from our interviews to understnad how findeings are relating to the use or its environment.
- Immersion Safari
- System tracking
Online surveys allows you to obtain data from your audience in a larger quantity. The collected data can quickly be available and can easily be transferred into specialised statistical software or spreadsheets when more detailed analysis is needed.
- One-to-One interviews
- Online surveys
- Moderated structured interview survay
In our interviews and survay this method help us understand and plot the personality of the interviewee.
This is specially useful to understand with new ideas where we are searching for a beachhead market. Or if we choose to continue the research with larger volume studies to confirm findings from smaller qualitative studies
An empathy map is a collaborative visualisation used to articulate what we know about a particular type of user. It externalises knowledge about users in order to first, create a shared understanding of user needs, and second, aid in decision making.
- Make systems visible and vivid
- Find barriers and opportunities
- See solutions with a larger team
In our interview and survay this method help us understand and plot the personality of the interviewee.
This is specially useful to understand with new ideas where we are searching for a beach head market. Or if we choose to continue the research with larger volume studies to confirm findings from smaller qualitative studies.
An empathy m
The purpose of task tests is to determine the usability of your app or website. This is done by letting the user perform specific tests in a realistic testing environment.
For example; Can your app be used and understood naturally by a person who isn’t familiar with it?
The only way to answer this question is with user testing.
- In-person moderated
- In-person unmoderated
- Remote moderated
- Remote unmoderated