Service Design & Venture design

We see customer experience as the key value for success

Our Sprints and Workshop

We invite our clients team on to join our workshops. We will moderate and together we create viable concepts and prototypes backed up by insights gathered in research.

  • Frame – Set objectives, KPI
  • Discover – Research & Mapping
  • Define – Analyse, Proiritise
  • Develop – Ideate, and Prototype
  • Deliver  –  Test and iterate
  • Launch – Measure, Followup

A selection of our tools

Moderators and Visualizers

To get the workshops moving smoothly you need a moderator. It is the person who runs the meeting. He or she stands at the front of the room, welcomes voters, and explains the meeting protocols. It is an important roll to structure a meeting, energize the partisipants, keep things moving and, ability to pause when you need to go into depth in questions.

A visualiaser can show connections within the data that are too complex to explain with words. Make it easier for the audience to quickly understand the information presented and consider the outcomes from that data.

Journey Maps

Journey maps are a common UX tool and a great tool to visualize the steps a user take when using or interacting your product or service. They come in all shapes and sizes depending on the context.
The journey is divided in different stages. Each stage provide information about actions, thoughts, and emotions of the actor/user.

It’s quite common for teams to have a fragmented understanding of the jounrey because departments are usually siloed; The process of creating a map forces a conversation among the team.

How Might We

This is another commonly used tool and often closes the discovery phase. Here the team should come together and agree on the top things it found out in the research, and use this knowledge to frame and clearly articulate the design challenges.

It a great tool to prevent individuals from suggesting their pet solutions. Instead the team should come together, agree on the top things it found out, and use this knowledge to frame design challenges.
If used right this tool can set your team up for success in framing the design challenge on the right problems.


Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. Some examples are;
Prioritising ideas
Prioritizing can be done in many different ways ranging from voating session to priotitasion matrix. A prioritization matrix serves to identify the most important problems. This structured, objective approach helps achieve collaborative consensus while satisfying the varied needs of the user and business. For teams that are prone to group think or suffer from the HIPPO effect (highest paid person’s opinion), then vote in private, rather than openly, to make the process truly democratic and prevent bias.

Dot Voting

Dot voting is a simple tool used to democratically prioritise items or make decisions in a group setting. It is an easy way to narrow down alternatives and converge to a set of concepts or ideas.


Ideation Canvas
Research does not tell you everything you need to know in order to create the optimal solution. Regardless of large body of data, or whether your ideation sessions have resulted in a novel solution, testing ideas is still crucial for success. Teams can easily become fixated on the research artefacts for earlier phases of the exploration, creating a bias towards their ideas. By prototyping and then testing early hand made prototypes, you can quickly reveal assumptions and biases towards your ideas, and uncover insights about your users that you can use to improve your solutions or create new ones.

Test Ideas

Testing is all about generating user feedback on the prototypes you have developed, as well as gaining a deeper understanding of your users behaviour. The key to remember is that you are testing the prototype, not the inteligence of the user. Your prototype should be designed with a central question in mind — a question that you will put to the test in the testing stage.
Concept posters
Finaly, you get to present the idea! The concept poster woks great in larger teams where groups work together. The poster should tell the story of the goups idea, why it matters, and how it works, because ultimately you want to influence your team to embrace the concept by communicating what makes it an appropriate solution. Since this is a poster, you’ll want to keep it highly visual, using images and words that clearly articulate the important aspects of the concept.