Super happy to be invited to speak at Asia’s premier design event. My topic this year will be – 3 simple steps to improve your customers validation. Launching a new product is a risky business and always takes a huge amount of resources.

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You can limit the risk and get a better customer response with a well developed customer validation process. This is key for companies who want to move up the value chain.

The line-up of speakers this year is super impressive with names such as Tim Brown /IDEO, Julien Ma /Tencents and Winy Maas to name a few.

Book your ticket here