Speaker at BODW, Asias premier design event

Super happy to be invited to speak at Asia’s premier design event. My topic this year will be – 3 simple steps to improve your customers validation. Launching a new product is a risky business and always takes a huge amount of resources.

Designing the Swedish Pavilion for BODW in Hong Kong

This exhibition presents the latest trends in young Swedish design, with its fabulous craftsmanship and new forms of expression. Ung Svensk Form is a juried award and a traveling exhibition whose purpose is to broaden and deepen knowledge about young and innovative Swedish design. A major focus is the need to create and explore freely without having to respond to market demands.

5 examples how design add shareholder value

I’m surprised that I still meet many companies that do not see the link between design and good business. I felt compelled to write up my thoughts and highlight my 5 strongest arguments for how design can spur business growth. Last year management consulting giant McKinsey & Company acquired Lunar, a top design firm in […]

Mapping the customer journey

In a digital age where the abundance of choice overwhelms consumers, there are two activities that better than other trigger initial consideration in the consumer journey. Innovation and User Experience have sailed up to become the two most important activities to drive growth and represent primary drivers for differentiation and consumer loyalty in an overall more cost-effective process.

10 Questions for a stellar design brief

A design brief is something that is vital to any design project and frames the expected delivery. It provides designers with the essential information they will need to reach or even better, exceed clients’ expectations. This strategic business insight is what provides the back-bone to design and product development and secures the return on your investment.

3 great examples of co-creating companies

Leading global corporations uses co-creation as a way to generate new business ideas. One way to do this is by inviting customers, employees and start-up teams to join a Customer Innovation Workshops. Together with the company they share and prototype ideas. From this collaboration, a number of new ideas have emerged that we describe here.

The future of work

The rising need to work from home will play a discerning role in guiding us back to the workplace across the world. Because of COVID-19, companies are strategically reconsidering all things about the office as we once knew it — from the physical space to the process, people, and organisational culture that define it.

Meet the next generation of AI headphones

The headphones market is a fascinating place right now. Long gone are the ever tangling wire ball mess. Todays headphones boast a voice-controlled artificially intelligent coach that that track heart rate, heart rate variability, cadence, speed and elevation information, tracked through ai, sophisticates software and sensors.