Swedish native Johan Persson has a 20-year track record of brand and design management. His creative consultancy in Hong Kong is strategy and research-driven, operating at the intersection of business, brand and design.
Johan is credited with being one of the early influencers to identify and tackle the challenge of a widening gorge between market insight and production output. He came to Hong Kong in 2004 with the backing of two pioneering Scandinavian agencies – No Picnic and Veryday. Positioned in Hong Kong Johan’s studio is poised to reap the geographical benefits by increasing speed, improving concept feasibility and gaining access to early idea validation to maintain design integrity throughout the Chinese manufacturing process.