Mapping the customer journey

In a digital age where the abundance of choice overwhelms consumers, there are two activities that better than other trigger initial consideration in the consumer journey. Innovation and User Experience have sailed up to become the two most important activities to drive growth and represent primary drivers for differentiation and consumer loyalty in an overall more cost-effective process.

10 Questions for a stellar design brief

A design brief is something that is vital to any design project and frames the expected delivery. It provides designers with the essential information they will need to reach or even better, exceed clients’ expectations. This strategic business insight is what provides the back-bone to design and product development and secures the return on your investment.