In a digital age where the abundance of choice overwhelms consumers, there are two activities that better than other trigger initial consideration in the consumer journey. Innovation and User Experience have sailed up to become the two most important activities to drive growth and represent primary drivers for differentiation and consumer loyalty in an overall more cost-effective process.
KEUS SMART HOME SYSTEMS
A design brief is something that is vital to any design project and frames the expected delivery. It provides designers with the essential information they will need to reach or even better, exceed clients’ expectations. This strategic business insight is what provides the back-bone to design and product development and secures the return on your investment.
Leading global corporations uses co-creation as a way to generate new business ideas. One way to do this is by inviting customers, employees and start-up teams to join a Customer Innovation Workshops. Together with the company they share and prototype ideas. From this collaboration, a number of new ideas have emerged that we describe here.
The rising need to work from home will play a discerning role in guiding us back to the workplace across the world. Because of COVID-19, companies are strategically reconsidering all things about the office as we once knew it — from the physical space to the process, people, and organisational culture that define it.
The most successful companies we work with spend time empathising with their customer segments, embracing their different culture to uncover actionable customer insight that becomes key to drive long term growth. Other companies try easier ways relying on sales figures to point the way but this is far less effective.