3 great examples of co-creating companies

Leading global corporations uses co-creation as a way to generate new business ideas. One way to do this is by inviting customers, employees and start-up teams to join a Customer Innovation Workshops. Together with the company they share and prototype ideas. From this collaboration, a number of new ideas have emerged that we describe here.

How AI is transforming the landscape of design as we know it

Human-centred innovation that has competitive value begins with unearthing a customer’s unmet or un-articulated needs. One of the greatest struggles for designers has always been to easily identify these areas. In comes AI and stretch innovation by allowing designers to anticipate individual users’ needs.