What´s new

Here is how design can grow shareholder value: Our top 5 arguments.

I’m surprised that I still meet many companies that do not see the link between design and good business. I felt compelled to write up my thoughts and highlight my 5 strongest arguments for how design can spur business growth.

Last year management consulting giant McKinsey & Company acquired Lunar, a top design firm in San Fransisco known for its work with clients such as Apple, HP and Coca-Cola. This is just one of the many examples illustrating how the business world is not only finding design an indispensable element to create success, but also one that is worthy of paying big bucks for.

They are of course not doing it on a whim. Studies show that they are definitely on the right track. Microsoft funded DMI (Design Management Institute) to create a ‘Design Value Index’ studying the performance of selected US publicly held design-led companies. The results are astonishing: from 2004 – 2014, the design-led companies outperformed the overall S&P 500 Index by a whopping 219%!

Source: Design Management Institute



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26. Dec, 2016 0 Comments

Business Of Design Week 2016

Super happy to be a speaker at this premier design event. My topic this year will be – 3 simple steps to improve your customers validation. Launching a new product is a risky business and always takes a huge amount of resources. You can limit the risk and get a better customer response with a well developed customer validation process. This is key for companies who want to move up the value chain.

The line-up of speakers this year is super impressive with names such as Tim Brown /IDEO, Julien Ma /Tencents and Winy Maas.

Book your ticket here


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21. Nov, 2016 0 Comments

Nuts and Bolts for IoT Startups

As the IoT industry gains momentum, the demands continue to intensify. The bars for lead-times and cost efficiency are constantly being raised and the unforgiving millennial consumer will only give you one chance to deliver upon your promise. It’s a cut-throat competition not many survive.


Because of the heightened demands, these often Silicon Valley driven startups are setting up shop in Hong Kong and Shenzhen to come closer to production and access services such as Industrial Design and Branding. It provides a healthy demand for high-end service skills and we are kicking out some amazing stuff!

With a little help from my friends Bay McLaughlin, Co-founder and COO at BRINC IoT Accelerator, Tony Verb, Managing Partner at METTĀ and George Charkviani, Partner at FRANKLY HOWL design and production agency, I set out to answer some of the most common questions I hear from IoT startups planning to set up shop in Hong Kong.

Here are our key takeaways;

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30. Sep, 2016 0 Comments

Freelance Art Director

We are on the look-out for a smart, switched-on freelance Art Director to support us in a headphone project. A self-motivated, problem solver and with good ability to craft compelling stories to support a creative direction that enhances both image and awareness for the brand. If you are interested in working with us, please drop us a line work@cmonde.com and include a link to your portfolio.


12. Jul, 2016 0 Comments

Welcome Kelly!

Kelly is our intern this summer. She lives in Hong Kong but studies BA industrial Design in San Fransisco at California College of the Arts. She has been a great asset to us in research gathering and workshop collaborations with clients and brings the right woohoo spirit to the team.









12. Jul, 2016 0 Comments

Hong Kong Creative Industries

Johan Persson





28. Apr, 2016 0 Comments

Launch of me.u

Our latest creations is me.u, an audio accessory brand from New York.

Our mission was clear. We wanted to help the consumer to discover new emerging bands when they where using our earphones – because that’s exactly what we like to do. So when we do what we do, it’s as much for us as it is for you.

me.u cooperate with some of the best emerging artists in America. And because we’re part of their scene, we promote them in our curated playlists every week.

So go ahead – JUST PRESS PLAY.



06. Mar, 2016 0 Comments

Design without boundaries

Come visit Design without Boundaries at the Hong Kong Convention and Exhibition Centre, 3-5 December 2015! Join the sharing session at 11:30 am, 3 December and listen to startup stories, hurdles, pains and gains, sweat and tears in running a design studio in Hong Kong! See you there, woohoo!



01. Dec, 2015 0 Comments

Turning Innovation into Business in Hong Kong

Last week I was invited by The Nordic Chambers Of Commerce to share my view on business and innovation in Hong Kong to a mixed audience of executives. Hosted by KPMG I shared the stage with James McKeogh, principal advisory at KPMG and  Stuart Patton director at SongHi.


“ Johan Persson is a very devoted and competent speaker who delivered an outstanding talk on how to turn innovation into business in Hong Kong, at The Hub. Who cannot feel inspired by his knowledge and positive spirit with regards to Hong Kong as the best place to set up business.”

Eva Karlberg, GM – Swedish Chamber of Commerce

The host KPMG office in Hysan Place, Causeway Bay offered a spectacular view of Hong Kong harbor.


29. May, 2015 0 Comments

Sr Graphic/Multimedia Designer

We are looking for a smart, switched-on Senior Designer, self motivated, problem solver and with good ability to craft compelling stories to support a creative direction that enhance both image and awareness for the brand. We expect solid experience in visual identity system, printed material, UX, digital advertising, photography and POSM.

General woo-hoo mentality
An incurable curiosity relating to all things design
Excellent skills in all related software
Outspoken and open to presenting in front of the team
Communicative and responsive team member
Excellent verbal and written communication skills in English
Ability to confidently present your designs to clients
Degree in visual communication, graphic design, multimedia or similar
Knowledge of 3D rendering and Auto Cad drawing will be advantageous

Minimum 2-3 years relevant business experience in a agency, corporate communications or related field.

If a small team environment that provides opportunities to work in a wide range of different creative fields appeals then this is for you.

Send your portfolio to:

01. Apr, 2015 0 Comments

Elaine Kong Elaine Kong / Legal & Business Manager
Degree in commercial studies from University of Western Ontario, supplemented by a law degree from University of Windsor. Prior to coming on board, Elaine was an associate at Baker & McKenzie and assistant legal counsel at Sing Tao News Corporation. With a variety of strings to her bow, Elaine is sure to make a lasting impact on C’monde Studios.

Just Press Play
meu headphones me.u headphones
Our mission is clear. We want you to discover new emerging artists when using our earphones – because that’s exactly what we like to do. So when we do what we do, it’s as much for us as it is for you.

We cooperate with some of the best emerging artists in America. And because we’re part of their scene, we promote them in our curated playlists every week.
So go ahead – JUST PRESS PLAY.
Client testimonial
client reference “The straight forward and non pretentious way of working is one of the major reasons why I chose C’monde. I really enjoy working with them!”
Emily Kwan, Head of Corporate Communications Kerry Logistic, Hong Kong

“C’monde is a very professional company. Great ideas, very good consumer understanding and fast moving. It has indeed been a great pleasure working with C’monde”
Lisbeth Vinther, Director Product Sourcing GN Netcom, Jabra, Kopenhavn

“C’monde has, together with WeSC, designed and developed new headphones. It has been a pleasure working with Johan Persson as he is experienced, creative and easy going. I recommend to work with C’monde for any design project”
Linda Plass, Product Developer WESC, Stockholm